Evolution is inevitable: we rebranded, here’s why.
April 20, 2023
It is said that change is the law of life, and those who look only to the past or present are certain to miss the future. Respecting the law of life and its cycles is inherent to our company’s culture. We’ve been working for seven years to grow a better future, which has certainly taken us through challenges we successfully overcame. Evidently, these experiences led to changes, as we continue to grow, adapt and evolve.
Back in 2021 we were set up in a basement growing Celium™ in a pilot-scale, and we’re now running the world's first industrial-scale bacterial cellulose biomanufacturing plant, we call it FOAK I (First-Of-A-Kind). We were caught up in the middle of this big step without even realizing it. As we were facing the magnificence of our new creation, we figured it was time to live up to our own expectations; redefine our positioning and reflect that evolution is our new identity.
“It was time to live up to our own expectations; redefine our positioning and reflect that evolution is our new identity.”
To make this a reality, we partnered with CHACO.CC, who helped us understand our place in the industry, our essence and identity. Together we decided to overcome fear of change and transform every aspect of our appearance as a company. At the heart of this rebranding is an update to the brand’s logo and symbol, a new website to know the company, its technology, and its products, and an improved marketing strategy; but more than that, our way to show the world we are to become the world’s most trusted company source for premium, next-generation biomaterials.